Branding &

Marketing

We live in an era of ever-emerging whiz-bang technology that has altered the way information is dispensed and influence is applied. But what hasn’t changed are the underlying principles: the fundamentals of formulating a buyer persona, identifying pain points, and effectively communicating how a product or service meets a specified need.

The channels over which we convey messages have expanded, meaning that the recipe of marketing/branding success has far more ingredients to mix in. Anyone old enough to remember learning math before there were calculators or computers, realizes that just because you can punch in numbers doesn’t mean you have the right formula.

We still work the formula!

Our approach to brand building and marketing is holistic and interacts with all elements of the strategic communications process. Fragmented programs can lead to repetition, overspending, and lost revenues. We begin with the body of knowledge in place at the client organization, expand our understanding through research, and offer innovative solutions that we consider the shortest distance between two points, the trendy term for which is “optimization.”

Our comprehensive services involve:

• Interaction with marketing and brand management
• Industry analysis
• Creative workshops
• Coordination with advertising, public relations, sales, and outside resources
• Detailed written step-by-step marketing plans

This groundwork builds a foundation of success. The fragmented industry offers few solutions for content development and results. With hardware and software in place and graphic skills from a bevy of talented, young, technological whiz kids, new media is starved for solid, objective-based program content that will in fact be a sound player in revenue enhancement.

Our professionals understand interactive communications, the importance of public opinion, the persuasive process, and clear message content to give the starved media category the needed substance to prove its value. That’s why we apply the following:

• Industry analysis
• Application tests
• Content development
• Graphic design
• Mass media marketing
• Monitoring

Don’t stay stuck in the past or be lured into digital media efforts without a first building a foundation of an effective brand-building strategy.