Reputation

Management

It takes years to build a sterling reputation, and it can vanish in a tweet. Representing the most forward thinking in our industry today, special programs have been developed to assess the role of reputation and image in measuring the potential for success and market position, as well as to avoid calamity.

This service goes beyond monitoring the online world, although that alone is critical. Being public relations conscious is the core of our service, and we coach you on building a good reputation to buttress a calamity, misfortune, or unmerited assault that may occur.  Some organizations are more susceptible to crisis, but no company or organization is invincible.

Our team of policy advisors assess risk and issues tied to the client company’s environment and develop strategies to minimize damage to a company’s reputation. Reputation enhancement can even be a result of sound and sensitive communication during a crisis period. Our team of specialists offer the finest counsel available in such areas as diversity, environmental issues, government affairs, public policy, and finance.

Our course of action typically consists of the following:

• Scenario planning
• Industry analysis
• Risk assessment
• Message development
• Policy reviews
• Issues management
• Crisis preparation
• Opinion research and monitoring
• Community channeling
• Media relations counsel
• Media interview training

We approach this like athletic training. Our goal is to build a strong reputation that both contributes to a thriving enterprise and is able to withstand and/or recover from any calamity even our most foresighted efforts could not avoid.